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AMA Transitions

(project via Drawn)

Website  |  User Interface Design

The American Medical Association needed a website that highlighted the resources it has to support its members from med school through professional practice.

Dive In

Dive In

The AMA offers a wealth of information at different touchpoints throughout one's medical career. To help visitors find relevant and interesting content more quickly, we provided three ways in: self-selection by audience segment, topic-based browsing and currently trending articles.

Information is color-coded according to audience segment throughout the site to give readers a quick sense of when in one's career the information is most applicable.

Member Perks

Member Perks

When you're logged in as a member, the site will keep track of what you've read and help guide you to what you should read next.

Articles

Articles

The articles themselves act as chapters in a topic. On the left side of the page, you can see the next and previous articles. On the right, you can explore related topics.